Vision and Action

Vision Statement

The company's vision consists of four parts. The purpose establishes the reason for our existence. The mission is a set of specific actions we will take to support that purpose. The values are the principles by which we will be guided in accomplishing our mission. The measures of success describe how we will know when the mission is accomplished.

Purpose

We are in business to help advance humankind's understanding of the physical universe with the aim of reaching the stars. We want the scientists of each generation to see a bit more deeply into Nature's laws than did previous generations.

Mission

We will support our purpose by exciting the curiosity of future scientists and by working with them early in their careers to give them a solid understanding of some fundamental principles, providing a platform from which they may reach new levels of insight into how the universe works.

Values

In accomplishing this mission we will treat our customers, competitors, suppliers and associates with genuine courtesy and respect.

Measures of Success

We will measure our success by the success of our customers. Success is in the intersection of preparation and opportunity. Opportunity is provided by our environment and we control it only to the extent that we place ourselves in opportunity's way. Preparation is entirely under our control. Our business is to prepare our customers to make the most of their opportunities in science education both in formal school settings and in the wider world. We will know we are successful when our customers have world wide recognition as scientific thinkers.

Actions Taken

A once prominent politician announced a while back that there should be a computer in every classroom. As authors of teaching software we are pleased to hear that, but we think he may have gotten it backwards. It has been our belief since the founding of our company in 1993 that there should be a classroom in every computer.